Agritourism in Missouri: A Profile of Farms by Visitor Numbers
نویسنده
چکیده
This report explores the differences in farm and farmer attributes, marketing and management practices, and economic performance among agritourism farms in Missouri receiving different numbers of visitors 1. This is the second report derived from the Missouri Agritourism Survey, a study conducted in 2009 by the Missouri Department of Agriculture and the University of Missouri Department of Parks, Recreation and Tourism to strengthen the understanding of Agritourism in Missouri. Agritourism is defined in this study as farms currently receiving visitors for recreation, tourism or leisure activities for fifteen days or more per year. Analysis for this report includes 152 Missouri agritourism farms that participated in the survey. Responding farms were divided into three groups (i.e., segments) based on their number of visitors The first segment was labeled " Low Visitation " farms as they received less than 500 visitors during the year. The second segment, " Moderate Visitation " farms received between 500 and 2,999 visitors, while those in the " High Visitation " farms category reported at least 3,000 visitors during 2008. Chi-square and Analysis of Variance (ANOVA) tests at a ten percent significance level (α=0.10) were used to compare the study segments regarding attributes concerning their operator, farmland, agritourism offerings, economic performance, marketing strategies and management indicators. 1 A complete description of the research procedures for this study and a comprehensive profile of agritourism farms in Missouri can be found at:
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