Product Labels for Mobile Application Markets
نویسندگان
چکیده
Mobile application markets thrive, yet they are held back from their full potential by the information asymmetry between application developers and application consumers. A consumer has no way to gauge the security or reliability of an application, and a developer has no way to differentiate his application from that of the competition based on these factors. We argue that the centralized nature of mobile application markets, such as Android Market and the iOS App Store, afford them a unique opportunity to gather and present information. We discuss a number of ideas to leverage this opportunity to eliminate information asymmetry, including third-party certifications, qualitative descriptions of attack surface, and aggregated usage data.
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