investigating social media as alternative or complement tool for iranian scholars evaluation

objective: whereas social media or networks like citation databases can be applied to measure documentarticle usage, aim of the research is to investigate the social media or networks as one of the scholars' evaluation tools. method: the altmetric method_ measures based on social media or network_ was used for the survey. citations data was collected via search the names of scientific board members of university of tehran in scopus. and bookmarks data was gathered via search the articles which were extracted from scopus in the citeulike, bibsonomy and mendeley. the data were analyzed using excel and spss software.findings: research finding demonstrated that there is significant correlation between citations and bookmarks of iranian scholars' publication. the highest correlation is between mendeley and scopus at ρ=.80. the correlation between citeulike and scopus is low (ρ=.439) while that for bibsonomy is very low (ρ=.241).therefore mendeley as alternative or complement tool for scholars' evaluation is suitable.