the effects of popularity: an online store perspective

نویسندگان

ching-chuan lin department of business administration national chiayi university chiayi

te-king chien department of information management national formosa university yunlin

چکیده

recently, internet is widely used in our daily life, caused online customer growing rapidly, then the amount of online store rising quickly. therefore, it is an important issue for online stores to stand out from the crowd, even boost sales and profit. many enterprises had invested resource on online store, but great amount of stores were closedown. the major reason is operator spend many efforts on valueless marketing campaign, caused popularity and repeat purchase intention raising ineffectively, finally folded up online store. consequently, this research summarizing the critical factors for online store operating, and using structural equation model (sem) to establish “online store popularity effect model”. through the model, this research can understand (1) relationship between online store popularity and marketing campaign, service quality, product power, website design; (2) effect between purchase intention and customer value, brand image; (3) moderating impact of consumption ability. this result not only indicates the critical point that enterprise should call more attention, but draws a whole new perspective for academic researcher.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

the different attribute of online store- an industrial perspective

online stores are dramatically increasing and becoming popular, in a way that enterprisers invest tremendous resource and effort to meet customer requirements. however, the failure rate resulting from improper operation has been increasing year by year. by investigating the main cause, the operators cannot grasp the online store websites’ industry type and attribute category. therefore, they fa...

متن کامل

Customer lifetime value model in an online toy store

Business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. One of these approaches is calculating the value of each customer for the company. In this paper by calculating Customer Lifetime Value (CLV) for individual customers of an online toy store named Alakdolak, three customer segments are extracted. The level of ...

متن کامل

customer lifetime value model in an online toy store

business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. one of these approaches is calculating the value of each customer for the company. in this paper by calculating customer lifetime value (clv) for individual customers of an online toy store named alakdolak, three customer segments are extracted. the level of ...

متن کامل

Online purchase intentions: A multi-channel store image perspective

This study is one of the few empirical works addressing the impact of offline and online store impressions on consumer online purchase intentions. Building upon the literature on store image and consumer online purchasing, we propose positive effects of online store image and suggest mixed influences of offline store image perceptions. Drawing on a sample of 630 customers of one of the largest ...

متن کامل

the effects of error correction methods on pronunciation accuracy

هدف از انجام این تحقیق مشخص کردن موثرترین متد اصلاح خطا بر روی دقت آهنگ و تاکید تلفظ کلمه در زبان انگلیسی بود. این تحقیق با پیاده کردن چهار متد ارائه اصلاح خطا در چهار گروه، سه گروه آزمایشی و یک گروه تحت کنترل، انجام شد که گروه های فوق الذکر شامل دانشجویان سطح بالای متوسط کتاب اول passages بودند. گروه اول شامل 15، دوم 14، سوم 15 و آخرین 16 دانشجو بودند. دوره مربوطه به مدت 10 هفته ادامه یافت و د...

15 صفحه اول

the effects of changing roughness on the flow structure in the bends

flow in natural river bends is a complex and turbulent phenomenon which affects the scour and sedimentations and causes an irregular bed topography on the bed. for the reason, the flow hydralics and the parameters which affect the flow to be studied and understand. in this study the effect of bed and wall roughness using the software fluent discussed in a sharp 90-degree flume bend with 40.3cm ...

منابع من

با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید


عنوان ژورنال:
international journal of information science and management

جلد ۲۰۱۴، شماره ۰۴، صفحات ۱-۱۱

کلمات کلیدی

میزبانی شده توسط پلتفرم ابری doprax.com

copyright © 2015-2023