YUEHUA's Business Analysis Based on SWOT Model

In the current electronic age, demand for quality entertainment industry is becoming more and important. There a growing interest in celebrity artists, evolving around them. YUEHUA Entertainment, well-known professional artist management company China, thriving as consumer high-quality monthly increasing. This article will analyze corporate development of Entertainment based on SWOT model. It found that has limitation terms resources expanse popularity. Its trainee training system, its long-term stable partners due to long time. On contrary, main weakness company's business situation overly dependent business. The significance this thesis research summarize help others understand company.