You save money when you buy in bulk: does volume-based pricing cause people to buy more beer?
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چکیده
منابع مشابه
You save money when you buy in bulk: does volume-based pricing cause people to buy more beer?
This paper uses supermarket scanner data to estimate brand- and packaging-specific own- and cross-price elasticities for beer. We find that brand- and packaging-specific beer sales are highly price elastic. Cross-price elasticity estimates suggest that individuals are more likely to buy a higher-volume package of the same brand of beer than they are to switch brands. Policy simulations suggest ...
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ژورنال
عنوان ژورنال: Health Economics
سال: 2009
ISSN: 1057-9230,1099-1050
DOI: 10.1002/hec.1403