WORKSHOP PENGUATAN MANAJEMEN MEDIA DIGITAL DI DESA WISATA SIDOWAYAH, KLATEN, JAWA TENGAH
نویسندگان
چکیده
Desa Wisata saat ini menjadi salah satu tren pariwisata di Tanah Air. Dengan memanfaatkan potensi lokal, banyak desa berlomba mempercantik diri agar bisa destinasi wisata. Hadirnya beragam teknologi digital utamanya internet dan media sosial menjadikan desa-desa wisata Air kian semarak. Namun, pandemi COVID-19 Indonesia ikut terdampak akibat penurunan jumlah wisatawan, satunya Sidowayah, Kecamatan Polanharjo, Kabupaten Klaten, Jawa Tengah.
 Terkait dengan itu, untuk meningkatkan kembali kekuatan citra (branding) Sidowayah sebagai wisata, maka Research Group D3 Komunikasi Terapan Sekolah Vokasi Universitas Sebelas Maret (UNS) Surakarta menyelenggarakan workshop penguatan manajemen Kegiatan diselenggarakan pada Selasa, 5 Juli 2022 Pendopo Umbul Siblarak, Klaten. dihadiri sekitar 20 peserta dari kalangan badan usaha milik desa, kelompok sadar pengelola karang taruna.
 Materi kegiatan berupa penyegaran prinsip-prinsip profesional dalam tata kelola secara meliputi perencanaan, pengorganisasian, pelaksanaan pengevaluasian. Selain disampaikan tentang strategi teknis pembuatan konten berbagai platform sosial.
 Kata kunci: Manajemen, digital,
منابع مشابه
Integration of GPS, Digital Imagery and GIS with Census Mapping* By United Nations Statistics Division DESA
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ژورنال
عنوان ژورنال: Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility
سال: 2022
ISSN: ['2655-3570']
DOI: https://doi.org/10.37695/pkmcsr.v5i0.1536