Working consumers: Co-creation of brand identity, consumer identity and brand community identity

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چکیده

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Working Consumers: Co-Creation of Brand Identity, Consumer Identity and Brand Community Identity

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ژورنال

عنوان ژورنال: Journal of Business Research

سال: 2017

ISSN: 0148-2963

DOI: 10.1016/j.jbusres.2016.07.012