Why I persist while others leave? Investigating the path from passion to persistence in entrepreneurship

Although research affirms that entrepreneurial passion (EP) is an important predictor of persistence, much less known the underlying processes through which EP leads to persistence. Drawing upon broaden-and-build theory positive emotions, this study uncovers mediating effects self-efficacy (ESE) and moderating role proactive personality between relationship The results survey data from 215 small firms in China demonstrate ESE mediates link entrepreneur also strengthens direct indirect persistence via ESE. findings contribute literature on entrepreneurs’ personalities,