منابع مشابه
When Healthy Food Makes You Hungry
Do subtle cues for imposed healthy eating make consumers hungry? Imposedhealthy eating signals that the health goal was sufficiently met, and thus it increases the strength of the conflicting motive to fulfill one’s appetite. Accordingly, consumers asked to sample an item framed as healthy later reported being hungrier and consumed more food than those who sampled the same item framed as tasty ...
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2010
ISSN: 0093-5301,1537-5277
DOI: 10.1086/652248