When do women really want to attend screening?

What do patients really want to know?

A 60-year-old male patient presents to his primary care physician complaining of recent fatigue. The work-up reveals iron-deficiency anaemia due to carcinoma of the ascending colon, which has extensively metastasized to the liver. Had this illness occurred in the early 1960s, when a pater-nalistic approach to medicine was at its height, the physician might have chosen to tell the patient that h...

When do pregnant women attend for antenatal care?

The case records of a representative sample of 313 women from four health districts in the North-east Thames Health Region were reviewed to determine the stage of pregnancy at which they contact antenatal services. Patients seeking care (when a blood specimen was obtained) after 20 weeks' gestation ranged from 6% to 26%. These women were more likely to be of higher parity and immigrants. Apprec...

Do Auction Bidders “Really” Want to Win the Item, or Do They Simply Want to Win?

This article describes three experiments designed to investigate the effects of competition and attachment on auction bidder behavior. For each study, in order to isolate bidders' desire to win the item from bidders’ desire to simply win the auction, we constructed survey experiments with participants divided into two groups. Both groups bid on a certificate that could be exchanged for an attra...

Do Consumers Really Want Credit Card Reform ?

E arlier this year, several bills were introduced in Congress to curb what many consumer advocates have described as abusive credit card practices. These bills were intended to keep credit card issuers from penalizing consumers for paying their card balances in full each month. In unveiling one of the measures, Congressman John LaFalce declared, “[Consumers] should not be tricked or trapped int...

What do your employees really want?