When do threats mobilize managers for organizational change toward sustainability? An environmental belief model

In pursuit of counteracting today's environmental problems, corporate management will have to implement organizational changes factoring in sustainability, which is why it important understand exactly what leads managers initiate these changes. It has been established that managers' personal values are critical for their behavior and threats can mobilize change actions. However, when confronted with environment-related threats, may face value conflicts various tensions between aim sustainable desire fulfill business requirements job positions. Only recently researchers begun investigate the underlying beliefs lead toward sustainability. Borrowing theoretical assumptions from domain health psychology (from well-established belief model), present conceptual article develops an model specifies change. The proposes trigger (i) believe firms susceptible (ii) considered as serious company, (iii) perceived benefits outperform (iv) barriers, there (v) external cue (e.g., information campaign). All propositions supported empirical findings contexts. Besides advancement on role precipitators change, provides guidance how frame