What Situations Cause Crucial Financial Decisions within Social Businesses?
نویسندگان
چکیده
The growing uncertainty in today’s business environment has a significant influence on social business’s behaviour. Those enterprises could rely public support the past, but nowadays, they have to find way be more responsible about their activity and financially independent resources. Based this theoretical background, paper’s main goal was set of factors that crucial financial decisions within crisis. When businesses create an optimal portfolio sustainable, primary research conducted. A sample 57 asked strategy. compare change before after first wave Covid-19 pandemic situation 2020. This case shown current thinking preparedness for unusual or crises. mixed approach chosen due limited number respondents. overall results found those prefer use strategy (42%) crisis, limit investments survive situation, except marketing (16%). Implications Central European audience: At level, our study shows enterprise concepts context, which differs somewhat from already established definition mainly Anglo-Saxon American authors. same time, it combines knowledge planning segment. show is essential these companies because can achieve goals. discussion would opened how raise awareness preparation strategy. Alternatively, strengthen literacy managers representatives entities.
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ژورنال
عنوان ژورنال: Central European Business review
سال: 2022
ISSN: ['1805-4854', '1805-4862']
DOI: https://doi.org/10.18267/j.cebr.294