What Price to Pay?

Willingness to pay... What???

Willingness to pay is a term used in economics, which can be defined as the maximum amount a person would be prepared to pay, sacrifice or exchange in order to receive goods or services or to avoid something that is undesired. It can be used in medicine as a method for assessing the value of health benefits in a cost-benefit analysis. One indication of the importance of this concept is the prog...

Sex workers to pay the price.

http://bmj.com/cgi/content/full/332/7535/190 Updated information and services can be found at: These include: References http://bmj.com/cgi/content/full/332/7535/190#otherarticles 2 online articles that cite this article can be accessed at: Rapid responses http://bmj.com/cgi/eletter-submit/332/7535/190 You can respond to this article at: http://bmj.com/cgi/content/full/332/7535/190#responses fr...

A heart price to pay for anaemia.

Revision arthroplasty: a high price to pay.

patients tested were hypothyroid. The table shows the time of onset of the hypothyroidism; in five patients it developed during follow up, after six months to 10 years. There was no significant difference in mean age, erythrocyte sedimentation rate, haemoglobin concentration, or platelet count between the hypothyroid and euthyroid patients. As expected, there were proportionately more women tha...

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?∗

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a reference price. In this experimental study we compare the functioning and the performance of these two pric...