What next for interactive television?

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منابع مشابه

Interactive Television

Broadcast Multimedia, Arthur Lugmayr, Samuli Niiranen, and Seppo Kalli, Springer, 2004, $80, 254 pp., ISBN 0-38720843-7. In the 1930s, television gradually found its way into consumers’ homes. With the introduction of color TV in the 1960s, it became a widespread and highly accepted consumer product. It has taken another 40 years to bring a new innovation into the world of TV: the digitalizatio...

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ژورنال

عنوان ژورنال: Interactive Marketing

سال: 2001

ISSN: 1463-5178,1478-0844

DOI: 10.1057/palgrave.im.4340122