What Makes Consumers Adopt a Wearable Fitness Device?

نویسندگان

چکیده

Wearable fitness devices are equipped with internet connectivity and capable of tracking, storing, transmitting health data. A research model is proposed tested, which shows how cognitive, affective, social, motivational consumer factors affect the intention to adopt wearables, respectively. The antecedents these also studied, including perceived usefulness, ease use, effectiveness for cognitive factors; positive negative feelings affective number users, peers, social images factors. An online survey was conducted among 297 non-wearable-users in U.S. collect Structural equation modeling used test model. results showed that three factors—cognitive, motivational—emerged as key determinants consumers' showing most explanatory power. role price factor revealed. Theoretical business practical implications discussed based on current findings.

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ژورنال

عنوان ژورنال: International Journal of E-business Research

سال: 2023

ISSN: ['1548-1131', '1548-114X']

DOI: https://doi.org/10.4018/ijebr.323204