What Do Business Customers Value? An Empirical Study of Value Propositions in a Servitization Context
نویسندگان
چکیده
منابع مشابه
Modelling Value Propositions in E-business
In this paper we provide a conceptual approach to modelling value propositions. We argue that rigorous modelling in an ontological style could improve several aspects of business. Modelling and mapping value propositions helps better understanding the value a company wants to offer its customers and makes it communicable between various stakeholders. Using a common language (ontology) in defini...
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acknowledges support by the National Science Foundation CAREER award under contract number IIS-9875746. The authors are grateful to the senior editor, associate editor and three anonymous reviewers for constructive critique and suggestions for improvements. Austin. His publications have appeared in several top tier journals such as American Economic Review, ABSTRACT Many traditional organizatio...
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ژورنال
عنوان ژورنال: Technology Innovation Management Review
سال: 2018
ISSN: 1927-0321
DOI: 10.22215/timreview/1157