What can monitoring our bank account cash flows say about our loyalty cards?

The present research postulates customers do not necessarily use loyalty cards to gain their rewards. Applying a logit regression on sample of 1,500 households from the Understanding Society Innovation Panel, this investigation shows that insecure about bank account cash flows are more likely own card. Checking frequently acts as framing effect; thus, Prospect theory will be explored here if it is relevant in card context. Drawing thirteen different and firms, work verifies aforementioned insight whether ownership gender-sensitive.