Wealth Maximization versus Profit Maximization-The more appropriate Goal
نویسندگان
چکیده
منابع مشابه
Profit Maximization versus Disadvantageous Inequality: The Impact of Self-Categorization
Choice behavior researchers (e.g., Bazerman, Loewenstein, & White, 1992) have found that individuals tend to choose a more lucrative but disadvantageously unequal payoff (e.g., self—$600/other—$800) over a less profitable but equal one (e.g., self—$500/ other—$500); greater profit trumps interpersonal social comparison concerns in the choice setting. We suggest, however, that self-categorizatio...
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ژورنال
عنوان ژورنال: International Journal of Research in Business and Technology
سال: 2015
ISSN: 2291-2118
DOI: 10.17722/ijrbt.v7i2.423