Wacana Iklan Layanan Masyarakat di Koran Mengenai COVID-19: Kajian Makrostruktural
نویسندگان
چکیده
This study describes the context of public service advertisements with COVID-19 theme in Thairath Thai newspaper October-November 2020 edition. The data were obtained based on listening method, documentation and note-taking techniques. speech component (PARLANT) is used to analyze context. validity test semantic validity. technique repeated reading, discussion colleagues expert judgment. research uses a descriptive qualitative approach. results showed that health advertising discourse always displays product photos can describe general. choice diction themed COVID-19. In conclusion, illustrations, title contains various propositions; text provides more specific detailed information. language which short, concise, exciting stated persuasive sentences.
 Keywords: Discourse Analysis, COVID-19, Public Service Advertising
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ژورنال
عنوان ژورنال: Jurnal KIBASP (Kajian Bahasa, Sastra dan Pengajaran)
سال: 2021
ISSN: ['2597-5218', '2597-520X']
DOI: https://doi.org/10.31539/kibasp.v4i2.2123