VISUAL ARTISTIC MEANS IN FRENCH ADVERTISING DISCOURSE

Mixing English in Persian Print Advertising Discourse

This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...

Illuminating Artistic Processes toward Transdisciplinary Discourse

What can we learn about aesthetics by studying the creative process of art-making? Much research has focused on the viewer’s relationship with the art-object. Analyzing this experience provides a quantitative approach, but such an approach, as Chatterjee (2011) describes, runs the risk of “looking for the dropped coin under the lamp because that is where things are visible. . . ” In this paper,...

The Discourse Level Sensitivity of Consequence Discourse Markers in French

mixing english in persian print advertising discourse

this article intended to illustrate a profile of the impact of english in magazine print advertising in iran, examining the quantitative results obtained from discourse analysis. three issues of khanevadeh sabz and two issues of zendegi ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. results showed ...

Advertising as Communicative Discourse: An Analysis

The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...