VISUAL ART AND REGULATORY FIT MESSAGES ON CONSUMER EVALUATIONS
نویسندگان
چکیده
منابع مشابه
Regulatory fit messages and physical activity motivation.
Targeted communication about health behaviors seems to be more effective than mass communication in which undifferentiated audiences receive identical messages. Regulatory focus is psychological variable that can be used to build two target groups: promotion-focused or prevention-focused people. It is hypothesized that targeting messages to an individual's regulatory focus creates regulatory fi...
متن کاملHow Regulatory Fit Affects Value in Consumer Choices and Opinions
Vol. XLIII (February 2006), 1–10 1 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Tamar Avnet is Assistant Professor of Business, Rotman School of Management, University of Toronto (e-mail: [email protected]). E. Tory Higgins is Professor of Psychology, Department of Psychology, and Professor of Management, Columbia School of Business, Columbia U...
متن کاملArt Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
Vol. XLV (June 2008), 379–389 379 © 2008, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Henrik Hagtvedt is a doctoral student in Marketing (e-mail: [email protected]), and Vanessa M. Patrick is Assistant Professor of Marketing (e-mail: [email protected]), Terry College of Business, University of Georgia. Both authors contributed equally to this research. They ...
متن کاملValue from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
This research investigates the relationship between regulatory focus and construal level. The findings indicate that promotion-focused individuals are more likely to construe information at abstract, high levels, whereas those with a prevention focus are more likely to construe information at concrete, low levels (experiments 1 and 2). Further, such fit (vs. nonfit) between an individual’s regu...
متن کاملRegulatory Fit 1 Running head : REGULATORY FIT
This work explores the influence of motivation on choice behavior in a dynamic decisionmaking environment, where the payoffs from each choice depend on one’s recent choice history. Previous research reveals that participants in a regulatory fit exhibit increased levels of exploratory choice and flexible use of multiple strategies over the course of an experiment. The present study placed promot...
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ژورنال
عنوان ژورنال: Revista de Administração de Empresas
سال: 2016
ISSN: 0034-7590
DOI: 10.1590/s0034-759020160203