Virtual communities’ antecedents and marketing dynamism: An empirical study of tourists visiting Varanasi
نویسندگان
چکیده
منابع مشابه
Antecedents of Behavioral Intention of Virtual Community Participation: An Empirical Study
Virtual communities (VCs) have emerged as a new form of business model in the electronic business field. Understanding the motivations behind members’ participation is essential for VC organizers. VC participation behavioral intention is a major factor to shape VC participation behavior and it is very important to investigate factors influencing VC behavioral intention. Using the Triandis model...
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Howard Rheingold’s (1993) book The Virtual Community: Homesteading on the Electronic Frontier was the first to bring virtual communities to the attention of researchers and practitioners. Although virtual groups have been examined previously, Rheingold’s descriptions of participating in the WELL, an Internet-based bulletin board, vividly portrayed the potential of online social groupings. Rhein...
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ژورنال
عنوان ژورنال: Journal of Direct, Data and Digital Marketing Practice
سال: 2014
ISSN: 1746-0166,1746-0174
DOI: 10.1057/dddmp.2014.47