Value‐driven consumer e‐health information search behavior
نویسندگان
چکیده
منابع مشابه
Investigating Consumer Information Search Behavior and Consumer Emotions to Improve Sales Forecasting
Sales forecasting is an essential topic for organizations and accurate forecasts can help to establish competitive advantage. Organizations can integrate a variety of information sources into their forecasting process. In this regard, the information search behavior of potential consumers as well as their emotions about a brand are supposed to improve forecasts. In this study, we combine these ...
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ژورنال
عنوان ژورنال: International Journal of Pharmaceutical and Healthcare Marketing
سال: 2007
ISSN: 1750-6123
DOI: 10.1108/17506120710762988