منابع مشابه
Some Value Propositions of Online Communities
Online communities are an integral part of the Internet. However, it is not entirely clear exactly what the value propositions of online communities are, and how firms should leverage them. This paper is an attempt to describe some of the value propositions of online communities and to suggest control structures that firms should employ to maximize community value. The general trend that emerge...
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Service Science introduced the abstraction of service systems, which while jointly interacting can cocreate value. The term “cocreation” captures the collaborative nature of value creation. Whilst value, between two or more service entities, is always cocreated, value-cocreation is rarely considered in designing a service even though this is a main design driver that leads to successful constru...
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In this paper we provide a conceptual approach to modelling value propositions. We argue that rigorous modelling in an ontological style could improve several aspects of business. Modelling and mapping value propositions helps better understanding the value a company wants to offer its customers and makes it communicable between various stakeholders. Using a common language (ontology) in defini...
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This poster presents a critical, values-oriented investigation of a specific space within the online universe: shared virtual playgrounds designed for preteens. Specifically we investigate three preteen worlds with a focus on the sites’ technical features designed to support value concerns (e.g. privacy, security, obedience) and critically examine the potential influence of these features from ...
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Interactive technologies are being introduced into urban children’s lives in developing countries. It is critical that these children have an active voice in the process of developing such technologies. Towards these aims we describe the research goals, process and outcomes for an action research project. The overarching goal of the research is to investigate and better understand how edutainme...
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ژورنال
عنوان ژورنال: Marketing Theory
سال: 2014
ISSN: 1470-5931,1741-301X
DOI: 10.1177/1470593114534346