Vaccine diplomacy: nation branding and China’s COVID-19 soft power play
نویسندگان
چکیده
As a global crisis, COVID-19 has altered how nation-states project influence. Public health risen to the top of every agenda as individuals, societies, and focus on common goal. With advent vaccines, home-grown national vaccines when distributed all over world can play an integral role in nation branding technique for projecting soft power. This paper applies theoretical lenses power examine China’s bilateral vaccine diplomacy efforts, specifically motivations outcomes. The findings suggest that Chinese are used not only image repair expanding Beijing’s great ambitions, but also reinforce leverage existing programs, capitalize new economic geopolitical opportunities. Vaccine is natural extension including prior engagement diplomacy. Sentiment analyses social media international coverage where go, influence may follow. Although sentiments positive—with concerns vaccines’ efficacy, safety, data availability, Beijing reaped substantial dividends through its ability scientific prowess civic virtue by providing International Goods aid gifts countries left behind inequity.
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ژورنال
عنوان ژورنال: Place Branding and Public Diplomacy
سال: 2021
ISSN: ['1751-8059', '1751-8040']
DOI: https://doi.org/10.1057/s41254-021-00224-4