Utilitas Ragam Media Digital dan Stuktur Persaingan Pasar antar Desa Wisata di Kawasan Perbukitan Menoreh

The results of previous research on tourism digitization tend to legitimize the success optimizing digitization. These studies use "single case" tourist villages and digital platforms. Digitalization is not fully effective in supporting performance. purpose this reveal utility various media destinations structure market competition. This study uses descriptive qualitative methods. found that village types are categorized into mass, live-in religious tourism. All vary dissimilar preferences. Market analysis ensures a small number become leaders-forming monopoly structure, while majority peripheral villages. Digital multimedia options tours placed win Four performance patterns stated as effective, ineffective, yet digitalized. In mass tourism, too position leader. villages, it was be ineffective digitized, but characteristics these two need another review approach. suggests important policies needed improve structure.