Using new forms of information and communication technologies to empower SMEs

نویسندگان

چکیده

Purpose Given the growing importance and demand for online food purchases, this study explores new advancements in information communication technologies (ICTs) by examining key features of social commerce, trust product’s attributes e-commerce environment. The aim is to investigate possible ICTs-related entrepreneurial opportunities beverage (F&B) industry. Design/methodology/approach uses a survey collect data applies Smart partial least squares test model. Findings structural equation modelling results illustrated that commerce constructs significantly impact trust, leading customer’s purchase intention. Additionally, was found have significant relationship with intention being most pertinent driver. Originality/value This contributes F&B literature highlighting role forms entrepreneurship activities, especially small medium-sized enterprises.

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ژورنال

عنوان ژورنال: British Food Journal

سال: 2022

ISSN: ['0007-070X', '1758-4108']

DOI: https://doi.org/10.1108/bfj-01-2021-0066