Using new forms of information and communication technologies to empower SMEs
نویسندگان
چکیده
Purpose Given the growing importance and demand for online food purchases, this study explores new advancements in information communication technologies (ICTs) by examining key features of social commerce, trust product’s attributes e-commerce environment. The aim is to investigate possible ICTs-related entrepreneurial opportunities beverage (F&B) industry. Design/methodology/approach uses a survey collect data applies Smart partial least squares test model. Findings structural equation modelling results illustrated that commerce constructs significantly impact trust, leading customer’s purchase intention. Additionally, was found have significant relationship with intention being most pertinent driver. Originality/value This contributes F&B literature highlighting role forms entrepreneurship activities, especially small medium-sized enterprises.
منابع مشابه
Information and communication technologies and new forms of sociability: possibilities and challenges for Public Health.
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ژورنال
عنوان ژورنال: British Food Journal
سال: 2022
ISSN: ['0007-070X', '1758-4108']
DOI: https://doi.org/10.1108/bfj-01-2021-0066