Using conjoint analysis to help design product platforms
نویسندگان
چکیده
منابع مشابه
Lead User Identification in Conjoint Analysis Based Product Design
Nowadays, the lead user method [von Hippel, Manag Sci 32(7):791– 805, 1986; Lüthje et al. (Res Pol 34(6):951–965, 2005)] and conjoint analysis [Green and Rao (J Market Res 8(3):355–363, 1971), Baier and Brusch (Conjointanalyse: Methoden Anwendungen Praxisbeispiele, Springer, Heidelberg, 2009)] are widely used methods for (new) product design. Both methods collect and analyze customers’ preferen...
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http://bmj.com/cgi/content/full/320/7248/1530 Updated information and services can be found at: These include: Data supplement http://bmj.com/cgi/content/full/320/7248/1530/DC1 "Table" References http://bmj.com/cgi/content/full/320/7248/1530#otherarticles 27 online articles that cite this article can be accessed at: Rapid responses http://bmj.com/cgi/eletter-submit/320/7248/1530 You can respond...
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ژورنال
عنوان ژورنال: Journal of Product Innovation Management
سال: 1999
ISSN: 0737-6782
DOI: 10.1016/s0737-6782(98)00034-4