منابع مشابه
A Personalized TELEVISION LISTINGS SERVICE
COMMUNICATIONS OF THE ACM August 2000/Vol. 43, No. 8 107 The ClixSmart content personalization engine has been developed in the Department of Computer Science at University College Dublin. Its engine performs two essential tasks: It monitors the online activity of users (for a given Web site) and automatically constructs profiles for these users to capture their domain and behavioral preference...
متن کاملInteractive Television and Map-based Public Participation
Map-based public participation with the medium interactive television is a very young research area. The conclusion after an intensive search on the internet is that nobody has dealt with this research topic yet. With interactive television the viewer is able to make personal input or feedback that has an influence on what he/she sees and hears or is subjected to. This paper has the focus on th...
متن کاملThe mediatization of health expertise: Health programmes on Danish public service television
This article concerns the Danish public service broadcaster, Danmark Radio, and the programmes on health it produced from 1990 to 2010. It applies a historical perspective and, methodologically, the study is based on a qualitative content analysis of selected health programmes. Theoretically, the article is informed by ‘mediatization’ theory and demonstrates how television influences changes to...
متن کاملEvaluating the effect of a television public service announcement about epilepsy.
Public service announcements (PSAs) are non-commercial advertisements aiming to improve knowledge, attitudes and/or behavior. No evaluations of epilepsy PSAs exist. This study sought to evaluate a televised PSA showing first aid for a seizure. A multilevel regression analysis was used to determine the effect of the PSA on epilepsy knowledge and attitudes taking into account school-level cluster...
متن کاملLife cycle of television public service announcements disseminated through donated airtime
OBJECTIVE To investigate the longevity and reach of television public service announcements (PSAs) developed by the Centers for Disease Control and Prevention's Screen for Life: National Colorectal Cancer Action Campaign. METHODS Television airtime donated to Screen for Life PSAs was tracked, and the impressions (a broadcasting metric for audience size) generated by PSAs in circulation ≥ 5 ye...
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ژورنال
عنوان ژورنال: Comunicar
سال: 2008
ISSN: 1134-3478,1988-3293
DOI: 10.3916/c31-2008-03-068