Understanding Airline Organizational Attractiveness Using Interpretive Structural Modelling

This study investigates whether and how key components of organizational attractiveness are interrelating to impose the maximum positive impact on air transportation job market. An expert panel was shaped gauge judgments regarding driving power each criterion over other. The results Interpretive Structural Modelling (ISM) revealed that characteristics main criteria with most in model fostering perceived fit. In addition, corporate branding social responsibility (CSR) demonstrated highest dependence other criteria. were further validated through Impact Matrix Cross-reference Multiplication a classification (MICMAC). hierarchical pattern findings offers theoretical contributions attractiveness. Practical implications limitations also provided.