Unconscious Thought

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چکیده

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Deliberations on Unconscious thought Theory

Two central assumptions of unconscious thought theory (UTT) are the capacity assumption and the weighting assumption. The capacity assumption states that unconscious thought (UT) is unconstrained by cognitive capacity, thereby enabling people to make capacity-free choices when information can be aggregated unconsciously. The weighting assumption states that the unconscious is better able to wei...

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In this study we tried to replicate the unconscious thought advantage (UTA), which states that complex decisions are better handled by unconscious thinking. We designed an experiment in e-prime using similar material as the original study (choosing between four different apartments, each described by 12 attributes). A total of 73 participants (52 women (71.2%); 18 to 62 age: M=24.63; SD=8.7) to...

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ژورنال

عنوان ژورنال: Nature

سال: 1880

ISSN: 0028-0836,1476-4687

DOI: 10.1038/021202e0