Un “segugio” all’Ultima Cena: i riferimenti religiosi nella comunicazione commerciale al vaglio dell’Istituto di Autodisciplina Pubblicitaria

A "bloodhound" at the “Last Supper”: religious references in commercial communication under scrutiny by Italian Advertising Self-Regulation Institute
 ABSTRACT: Since birth of advertising there has been a widespread use creation promotional material, some cases even distorting, trivializing, or exploiting representations Sacred symbols. So, it is important to properly understand whether and within what limits should be admitted, as well possible protection that can granted sentiment which may harmed such use. Starting from recent case relating segugio.it commercial, this contribution examines issue with regard provisions contained an soft law instrument legal system, i.e. Self-Regulatory Code, rulings made its application decision-making bodies Institute.
 SOMMARIO: 1. I riferimenti religiosi nella pubblicità commerciale - 2. La disciplina italiana della relazione al sentimento religioso e il Codice di Autoregolamentazione Comunicazione Commerciale 3. Il concetto offesa delineato dalle pronunce dell’I.A.P. 4. precedenti “usi” pubblicitari dell’Ultima Cena 5. Un tentativo conclusione.