UK consumers’ willingness to try and pay for eggs from insect-fed hens

Investigating Consumers' Willingness to Pay for Organic Green Chicken in Iran (Case Study: Rasht City)

Health and safety are important factors in today’s life. Most of studies show that consuming the chicken that has anti biotic caused different diseases like digestive vessel cancer. Attention to controlled use of antibiotics can play a key role in society health which considered in the production of green chicken. Planning for increasing the production of mentioned chicken needs the investigati...

Factors Affecting the Willingness of Consumers to Pay for Electric Cars in the Country

Increasing environmental pollution from fuel vehicle and limited fossil fuel resources have increased tendency to produce electric vehicles. In Iran, the use of electric vehicles requires further study in the field of supply and demand for this product. Regardless of the supply issue, the use of electric vehicles requires a better understanding of the needs, wants and tastes of consumers. In th...

Factors Affecting the Willingness of Consumers to Pay for Electric Cars in the Country

Increasing environmental pollution from fuel vehicle and limited fossil fuel resources have increased tendency to produce electric vehicles. In Iran, the use of electric vehicles requires further study in the field of supply and demand for this product. Regardless of the supply issue, the use of electric vehicles requires a better understanding of the needs, wants and tastes of consumers. In th...

Nutrition Information, Nutrition Knowledge and Consumers’ Willingness to Pay for Pasture-Fed Beef: Empirical Evidence from In-Store Experiments

Consumer demand for beef has been changing and a diversification of the attributes is demanded. This trend has provided beef producer incentive to differentiate their products in the beef market. Pasture-fed beef (PFB) is one beef product that is raised so that it has a different taste and visual quality, as well as nutritional aspects such as lower fat and calories, and higher omega-3 and CLA....

Consumers’ Willingness to Pay for a Functional Food