Two?period supply chain coordination strategies with ambidextrous sustainable innovations

This study considers a manufacturer with ambidextrous sustainable innovation capability selling products in environmentally conscious market through an independent retailer two-period game setting. We design theoretic and dyadic supply chain (SC) model considering exploitative exploratory nature of environmental innovations. five different contract types, namely, wholesale price contract, vertical Nash structure, cost sharing revenue two-part tariff contract. demonstrate the impact sensitivity towards parameters on optimal level decision parameters. The equilibrium results reveal that suitably designed can be used to achieve coordination fragmented SC. assist managers optimise SC based model. obtained this help decision-makers take decisions investment under types structures.