Translating metaphors in economic media discourse: strategy challenges

Temporal Metaphors in Discourse

In this paper we present the results of a preliminary survey to investigate the range of temporal metaphors in mundane discourse in English. We concentrate in particular on temporal metaphors that involve space and movement, which we call ‘spatio-kinetic’ temporal metaphors. We present a sample of real text showing how, even in a short piece of discourse, a wide variety of temporal metaphors is...

Discourse Topics and Metaphors

Using metaphor-annotated material that is sufficiently representative of the topical composition of a similar-length document in a large background corpus, we show that words expressing a discourse-wide topic of discussion are less likely to be metaphorical than other words in a document. Our results suggest that to harvest metaphors more effectively, one is advised to consider words that do no...

Translating Metaphors into Design Patterns

WAR Metaphor in the Chinese Economic Media Discourse

The economic media discourse depends upon a complex web of metaphors, among which WAR metaphor is worthy of special attention. The data used in this study is comprised of 2566 articles (about 1.2 million words) under the Economy column of China Daily published in 2014. Critical Metaphor Analysis (CMA) is used as the analytical framework to investigate WAR metaphor in the economic media discours...

Mapping Image-schemas and Translating Metaphors

In this paper we demonstrate that identifying the mappings between the source and target domains for a conceptual metaphor allows for both a greater understanding of the conceptual basis of metaphors, and more effective language translation. We first introduce and explain the Animal Metaphor to support our idea. We show that the Animal Metaphor exists in both English and Chinese, but that it ma...