Tracing customer orientation and marketing capabilities through retailers’ websites: A strategic approach to internet marketing
نویسندگان
چکیده
منابع مشابه
Marketing activities of Polish internet retailers
While we witness rapid global development of electronic commerce, regional trends may vary considerably and thus it is important to analyze evolution of local e-trade. Here, we use survey data to analyze marketing activities of Polish entrepreneurs in retail e-commerce (B2C). We cover topics such as price comparison, customer loyalty analysis, forms of communication, personalization attempts, i...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2010
ISSN: 1479-1862
DOI: 10.1057/jt.2010.5