Towards Market Share: Segmentation, Target and Market Position
نویسندگان
چکیده
منابع مشابه
segmentation of iran sport tourism market for foreign tourists and a model of target market
the purpose of this research was market segmentation of sport tourism in iran for foreign tourists and modeling a target market. a questionnaire including 53 items was developed by researchers. the validity and reliability of the questionnaire were examined and approved (?=0.93). it was distributed among 710 international participants from 35 countries attending fajr international sports event ...
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ژورنال
عنوان ژورنال: International Business Management
سال: 2020
ISSN: 1993-5250
DOI: 10.36478/ibm.2019.405.414