Toward Information Diffusion Model for Viral Marketing in Business
نویسندگان
چکیده
منابع مشابه
Toward Information Diffusion Model for Viral Marketing in Business
Current obstacles in the study of social media marketing include dealing with massive data and real-time updates have motivated to contribute solutions that can be adopted for viral marketing. Since information diffusion and social networks are the core of viral marketing, this article aims to investigate the constellation of diffusion methods for viral marketing. Studies on diffusion methods f...
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The increasing dependency of many businesses with information technology (IT)and the high percentage of the IT investment in all invested capital in businessenvironment ask for more attention to this important driver of business. Thelimitation of capital budget forces the managers to look for more wise investment inIT. There are many cost-cutting techniques in the literature and each of them ha...
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Since the use of internet has been identified as a necessity in today’s world, businesses benefit from different aspects of this technology especially for marketing and advertisements so that the owners of businesses are searching for effective high speed and low costs ways of marketing such as viral marketing. Despite of its high efficiency and effectiveness, viral marketing creates various et...
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Modeling influence diffusion in social networks is an important challenge. There are a large number of models in the literature addressing influence diffusion and viral marketing [2], [4]. However, there exist some significant limitations in these models. First, they approach a social entity’s adoption likelihood from a confined scope, considering only the direct influence from the activated ne...
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In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This specific marketing communication strategy is commonly referred as viral marketing. Due to ...
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ژورنال
عنوان ژورنال: International Journal of Advanced Computer Science and Applications
سال: 2016
ISSN: 2156-5570,2158-107X
DOI: 10.14569/ijacsa.2016.070280