Tourist loyalty dalam wisata kreatif agrowisata di kota Batu
نویسندگان
چکیده
Penelitian ini membahas pengaruh experience quality, perceived value, tourist satisfaction terhadap loyalty agrowisata di kota Batu. dengan metode kuantitatif menggunakan 5 variabel yaitu satisfaction, motivation, dan loyalty. Data primer penelitian diperoleh dari partisipasi 175 responden. Pengolahan data SPSS 24 AMOS 22. Hasil menunjukan bahwa terdapat 4 hipotesis yang berpengaruh positif signifikan yaitu: quality loyalty, value satisfaction. Ada 2 tidak Tourist motivation memediasi sempurna sebagian
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ژورنال
عنوان ژورنال: Inobis
سال: 2022
ISSN: ['2614-0462']
DOI: https://doi.org/10.31842/jurnalinobis.v5i4.248