Tobacco sponsorship and the Arts

Tobacco sponsorship is no laughing matter.

Use of corporate sponsorship as a tobacco marketing tool: a review of tobacco industry sponsorship in the USA, 1995-99.

OBJECTIVE To describe the nature and extent of tobacco company sponsorship in the USA during the period 1995-99 and analyse this sponsorship in a marketing context. DESIGN A cross-sectional study of tobacco company sponsorships identified through a customised research report from IEG Inc, and from internet web site searches. METHODS First, a customised report was received from IEG Inc, whic...

Restricting advertising, promotion and sponsorship by tobacco companies

Often tobacco industry activities may appear as public good activities, while actually inconspicuously working to undermine tobacco control efforts. It is important to be wary of any use of logos or mascots as well as secondary products used to promote smoking (e.g. logos on sports equipment). Although sponsorships may appear positive, it may work to change perceptions of tobacco use or the tob...

Restricting advertising, promotion and sponsorship by tobacco companies

Often tobacco industry activities may appear as public good activities, while actually inconspicuously working to undermine tobacco control efforts. It is important to be wary of any use of logos or mascots as well as secondary products used to promote smoking (e.g. logos on sports equipment). Although sponsorships may appear positive, it may work to change perceptions of tobacco use or the tob...

Motor racing, tobacco company sponsorship, barcodes and alibi marketing

BACKGROUND Sponsorship of Formula One (F1) motor racing, which has been used as an indirect medium of tobacco advertising for several decades, was prohibited by the 2005 European Union Tobacco Advertising Directive. Most F1 tobacco sponsorship of motor racing in the EU has since ceased, with the exception of the Scuderia Ferrari team, which continues to be funded by Philip Morris. In 2007, the ...