TINGKAT KEPUASAN KONSUMEN TERHADAP E-SERVICES PEMASARAN ONLINE MAKANAN OLAHAN AYAM MELALUI E-COMMERCE (STUDI KASUS PADA AYIPS BANDAR LAMPUNG)
نویسندگان
چکیده
Sejak awal merintis usaha, Ayips melakukan pemasaran online dengan memanfaatkan media elektronik yaitu Instagram, Whatsapp, Gofood dan GrabFood tujuan untuk mengenalkan usahanya kepada konsumen secara lebih luas cepat. Untuk dapat mencapai tersebut harus memenuhi harapan konsumennya melalui pelayanan atau e-services. Penelitian ini bertujuan menganalisis kinerja e-services dalam ayam e-commerce konsumen. Bandar Lampung dipilih sengaja. Sampel yang digunakan penelitian adalah 75 orang. Data pada dianalisis menggunakan Importance Performance Analysis (IPA). Hasil menunjukkan bahwa kesediaan menjawab pertanyaan membantu saat mengalami kesulitan pemesanan perlu ditingkatkan.
منابع مشابه
Online Signature Verification Using Angular Transformation for e-Commerce Services
The rapid growth of e-Commerce services is significantly observed in the past decade. However, the method to verify the authenticated users still widely depends on numeric approaches. A new search on other verification methods suitable for online e-Commerce is an interesting issue. In this paper, a new online signature-verification method using angular transformation is presented. Delay shifts ...
متن کاملClustered tuberculosis incidence in Bandar Lampung, Indonesia.
BACKGROUND The incidence of tuberculosis (TB) in the city of Bandar Lampung, Indonesia, increased during the period 2009-2011, although the cure rate for TB cases treated under the directly observed treatment, short course (DOTS) strategy in the city has been maintained at more than 85%. Cluster analysis is recognized as an interactive tool that can be used to identify the significance of spati...
متن کاملWeb-mining applications in e-commerce and e-services
In what case do you like reading so much? What about the type of the web mining applications in e commerce and e services book? The needs to read? Well, everybody has their own reason why should read some books. Mostly, it will relate to their necessity to get knowledge from the book and want to read just to get entertainment. Novels, story book, and other entertaining books become so popular t...
متن کاملOnline Persuasion for E-Commerce Websites
The persuasive design of e-commerce websites has been shown to support people with online purchases. Therefore, it is important to understand how persuasive applications are used and assimilated into e-commerce website designs. This paper demonstrates how the PSD model’s persuasive features could be used to build a bridge supporting the extraction and evaluation of persuasive features in such e...
متن کاملLocation Based Services on Mobile E-Commerce
Mobile e-commerce (m-commerce) is defined as all activities related to a commercial transaction conducted through communications networks that interface with wireless (or mobile) devices. It is started recently to appear in the scene by exploiting the advantages of internet, mobile computing and mobile communications in order to provide a large number of advanced services to mobile users. In th...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Food System and Agribusiness
سال: 2022
ISSN: ['2597-9426', '2654-5853']
DOI: https://doi.org/10.25181/jofsa.v6i1.1707