Three-Dimensional Paradigm of Rural Prosperity: A Feast of Rural Embodiment, Post-Neoliberalism, and Sustainability

Each practical action in rural areas should be based on a comprehensive, new, and innovative theoretical paradigm. For nearly three decades, the global economic system has embraced entrepreneurship as “productive” strategy development many countries, including both underdeveloped developed countries. At present, we have large companies, which due to government interventions, are replaced with small- medium-sized businesses under inflexible extreme entrepreneurialism. The purpose of this conceptual paper is shed light prevailing practice discourse, criticize them, finally introduce new paradigm known “paradigm prosperity” (PRP). In work, Aram Ziai’s theory skeptical post-development was used, along Campbell Jones André Spicer’s critical Rosenqvist’s conceptualization rurality environment called “hermeneutical realism”. present attempts base prosperity pillars analysis explanation: (a) embodiment, (b) neoliberalism, (c) concept sustainability. Although some case studies Iran been used empirical evidence, argues that universal nature can any geographical cultural context provide development.