This is not Marketing. This is HBO: Branding HBO with Transmedia Storytelling

This is dedicated to our former chairman Dr. Mahmoud Rohani

Neuroscience: This Is Not a Spider

Long-term memories of fear have been notoriously difficult to alter. A new study finds access through the window of reconsolidation.

This Is Not Your Grandfather's Emergency Department.

No, This is not a Circle

A curve, also shown in introductory maths textbooks, seems like a circle. But it is actually a different curve. This paper discusses some easy approaches to classify the result, including a GeoGebra applet construction.

Is this reaction caused by this drug?

The case report on cotrimoxazole-induced pancreatitis by Versleijen et al. deals with the assessment of the probability that cotrimoxazole induced the acute pancreatitis: a causality assessment. In this editorial, we comment on this assessment from a clinical, pharmacological and epidemiological perspective. Moreover, the consequences of the results of the assessment are discussed.