Theorizing race, marginalization, and language in the digital media

Digitization of the communication medium has transformed mute, marginalized ‘audience’ into a heterogeneous and credible content ‘producer.’ Drawing on this dynamics operation digital media, it urged need to re-theorize ‘marginalization’ ‘race.’ Hence, paper critiques digital-media tool, blogs, using rhetoric-textual analysis method critical discourse for fictional text, Americanah. These methods employ psychoanalytical-Althusserian critique Adichie’s narrative, In psychoanalytical sense, blog-writing can qualify as mechanism ‘sublimation’ in post-modern world. Althusserian blogs become persuasive mechanisms subject’s interpellation non-dominant ideology. Among plethora global communities, African-Americans are enormously embracing virtual trends socio-political motives. This theorizes correlations between race-related blogging, psychoanalytic sublimation, repudiation power structure by employing literary text material evidence. Accordingly, study concluded that digital-mediums (i.e., case, political blogs) depose vested ideological-state-apparatuses impose high potential expression unrestrained, credible, democratic voice marginalized. It also validates blogs/blogging influences moulds national/political/racial discourses lending liberated context-independent perspective racially oppressed.