Theories of Corporate Groups: Corporate Identity Reconceived

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

The Corporate Secret Identity

Fundamental and Ethics Theories of Corporate Governance

History has revealed that there is a never-ending evolution of theories or models of corporate governance. One of the reasons is due to the very essence of social consciences that is minimal and profit making took center stage. All over the world, companies are trying to instill the sense of governance into their corporate structure. With the surge of capitalism, corporation became stronger whi...

An Information Interface for Corporate Identity System

The purpose of this design research is to develop a system to help users understand how Corporate Identity Systems (CISs) are developed. It is intended for designers, marketing professionals, and design clients. Within CIS, design is one of the most important elements. Trademarks, or logos, represent a set of values, ideas and often also emotions about an enterprise’s image. Using the capacitie...

Corporate Governance of Enterprise Groups in China

Clear property right is the core of modern enterprise system, but it can’t become all-powerful medicine to an enterprise because many enterprises with clear property rights in some countries can’t avoid bankruptcy in market competition yet. Good corporate governance as a system arrangement will be good to the organization management operation. The research to the corporate governance of enterpr...