The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia

نویسندگان

چکیده

South Asia has seen a digital revolution in recent years. The number of persons who use the internet risen drastically. They it for shopping, social media and online sales. However, there exists literature gap as far effect outbound marketing B2B markets is concerned. research builds model based on brand consumer interactions Indian using vector autoregressive to systemically analyze cost outcome efforts by start-ups operating Asia. multivariate time series analyzed identifying simultaneous consistent impacts start-ups. We Vector allows us analyse relationship among factors changes over time. finds evidence conceptual framework Asian markets. results prove that sales are greatly influenced media, efforts, predominantly word mouth, huge impact building image spread platforms. It observed strategies interaction same across Asia, but its varies from country within thus suggesting need developing new strategy

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ژورنال

عنوان ژورنال: Journal of open innovation

سال: 2022

ISSN: ['2199-8531']

DOI: https://doi.org/10.3390/joitmc8010023