The social identity perspective of social media leadership in collective action participation

This study examines the Gezi Park protests in Turkey by corroborating idea that process of social identity leadership through media contributes to formation protestor identity, which, turn, allows people participate collective action. Specifically, we argued evaluations posts terms three dimensions Identity-Leadership Model (ILM)—identity prototypicality, advancement and entrepreneurship leaders, play a crucial role action participation via identification with newly shaped group. To address this argument, retrospective survey was conducted sample 403 Turkish citizens who participated protests. Analyses showed ILM predicted emergent Furthermore, people's users regarding group dimensions, based on their following calls different types accounts (personal, anonymous institutional). In addition this, significantly mediated relationships between accounts' features We believe our findings show which helps explain