The role of staff engagement in facilitating staff-led value co-creation
نویسندگان
چکیده
منابع مشابه
mesuring the staff technology readiness, the case of a multi national chemical company operating in iran
چکیده ندارد.
15 صفحه اولTHE ROLE OF CUSTOMER ENGAGEMENT BEHAVIOR IN VALUE CO-CREATION: A SERVICE SYSTEM PERSPECTIVE Dr
Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and practitioners alike lack understanding on how customer engagement contributes to value co-creation. This paper marks the f...
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Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...
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ژورنال
عنوان ژورنال: Journal of Service Management
سال: 2017
ISSN: 1757-5818
DOI: 10.1108/josm-10-2015-0326