The Relationship among Consumer Attributions, Consumer Skepticism, and Perceived Corporate Social Responsibility in Taiwan
نویسندگان
چکیده
منابع مشابه
Consumer Social Responsibility – The True Corporate Social Responsibility
Corporate Social Responsibility (CSR) has attracted global attention in an increasingly integrated world economy. Proponents of CSR believe that the corporation is obligated to promote social progress due to its dependence on society. CSR opponents argue that these demands are unwarranted and that the corporation’s sole obligation is to maximize shareholder wealth within legal and social norms....
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2018
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v10n1p29